A slow motion, an invisible bottle, reverse illusions and stacked liquids: Hands down, physics was one of the rather interesting classes back in school.
I fucking love science: Apparently burning NH4Cr2O7 with HgSCN opens a portal to an alien dimension.
Swedish furniture giant IKEA presents a wonderfully modern and ironic feature about an ancient medium.
The ultimate source of renewable energy has always been there, right in front of our nose. A piece of viral advertising gold.
A hilarious prank. And viral gold.
A supreme opportunity for procrastination at Distractify: They compiled a list of truly mind-blowing optical illusions!
4 rings, 2 hands, 1 juggling artist – Lindzee Poi plays amazing tricks on our perceptual patterns.
Australia and New Zealand have a culture of producing educational ads that are very graphic in a very artistic way, in other words: Beautifully disturbing. Wait a minute… that last one was a good definition for modern art, wasn’t it? Mistakes (New Zealand, television) Set Yourself Free (Australia, viral) Voice Within (Australia, television)
I already posted this some years ago, on my old blog. It’s just too amazing to get lost… like dropping acid, but not. This is how it works: Start the Neave Strobe and focus the center of the animation for 30 seconds. Then look around.
It takes the social out of the media. And puts it back into your life. Funny and to the point… just like a good ad should be!